Luxury Fashion Parodies – Simon Cracker Highlights Sustainability with Upcycled Designs in Milan (TrendHunter.com)

Simon Cracker showcased a daring critique of the luxury fashion industry at Milan Fashion Week, spotlighting sustainability through upcycled collections. Utilizing recovered garments and deadstock materials, the brand’s designs parody luxury staples, highlighting the disconnect between price and value in high fashion.

Each piece is crafted uniquely, combining quirky materials like tinsel and ribbons, reinforcing Simon Cracker’s ethos of repurposing waste into fashion. Their continued collaboration with Doc Martens further enhances their commitment to sustainable innovation.

The show’s finale — a garment entirely adorned with luxury tags — emphasized the brand’s commentary on wealth and excess. Simon Cracker presents a vision for a more sustainable, community-driven fashion future by celebrating creativity over consumption. With the luxury sector facing challenges like declining creativity and slower growth, the brand’s bold approach could inspire much-needed reform in the industry.

Image Credit: AP Photo/Luca Bruno