Sustainable Women’s Clothing Brands – Amy Powney Launches Akyn, a New Sustainable Fashion Brand (TrendHunter.com)

Amy Powney is stepping away from her role at Mother of Pearl to introduce Akyn, a womenswear label centered on sustainability. Known for transforming Mother of Pearl into a leader in ethical fashion, Powney aims to create a brand that delivers meaningful industry change through responsible sourcing and eco-conscious production.

With a background in sustainable design, Powney has long championed ethical fashion, from winning the BFC/Vogue Designer Fashion Fund to starring in the documentary ‘Fashion Reimagined.’ Akyn is set to debut this spring, continuing her mission to promote mindful consumption and transparent supply chains.

Throughout her career, Powney has pushed for environmental responsibility, collaborating on sustainable collections and speaking at global forums like TED Countdown. With Akyn, she seeks to expand her impact, encouraging brands and consumers to prioritize ethical fashion without compromising style or quality.

Image Credit: WWD