Travel Report: Sustainability, Experiences And Food Are Big Draws

Tampa-based marketing agency
Spark, a specialist in travel and hospitality marketing has finalized its 2025 Travel Report, which is anchored by surveys of over 20 independent agencies located in over a dozen countries (affiliated
with Worldwide Partners) and 700-plus global travelers.  

Highlights gleaned from the consumer side:  

Insights from the agency survey include:  

According to the report, “There’s a chance to demystify AI and show how it can make
travel planning easier and more fun—no tech degree required.” 

“Agencies are diving into AI to personalize travel planning, while consumers remain hesitant. Bridging this gap means
agencies should focus on making AI tools intuitive and showing travelers how these innovations enhance their experience.” 

By focusing on sustainability, immersive experiences, and technological
innovation, the report concludes, “the travel industry can position itself for long-term success” and “foster deeper connections with travelers.” 

Access the full report here.