Apply Now for the New European Fashion Award in Munich
For the first time, the City of Munich honors sustainable, aesthetic and future-oriented designers – Winners will be announced on May 15 and 16, 2025, in Munich.
In May 2025, the Munich Fashion Award will celebrate its premiere
and will honor European design talents from the fields of fashion and accessories with
sustainable concepts. Under the motto "The European Sustainable Fashion Award With A Tech
Twist", the competition, initiated by the City of Munich, challenges creatives to rethink fashion
and accessories with a bold, forward-oriented approach that combines sustainability,
aesthetics, and creativity. Emerging, European design talents are invited to present their visions
for a future of fashion and accessories that is both beautiful and sustainable.
Who can participate?
The competition is aimed at creative designers in the fields of fashion and accessories who
understand how to seamlessly and market-relevantly reconcile aesthetics and sustainability.
Eligible to participate are up-and-coming fashion and accessory designers based in the EU, Great
Britain, Scandinavia, and other European countries (detailed list in the terms and conditions),
who have been on the market for at least two years and employ no more than 30 people.
Apply now!
Designers can apply from now until February 23, 2025, and become part of the Munich Fashion
Awards 2025.
"Munich has established itself as a vibrant place for creativity and innovation – also in fashion.
With the Munich Fashion Award, we want to continue this tradition and give designers from all
over Europe the opportunity to present their creative ideas for a sustainable future in fashion. As
a city that attaches significant importance to cohesion and Europe, the competition process of
the award will also be transparent and European. I invite all creatives to apply with their innovative
designs and to make a contribution to a more sustainable future together with us," says Clemens
Baumgärtner, Chief Executive and Governing Member of the Munich City Council.
Two categories, one goal: Rethinking fashion
In its first edition, the Munich Fashion Award will honor designers in the categories of fashion and
accessories. For the evaluation of the submissions, criteria for aesthetic quality are used on an
equal footing with sustainability criteria such as production, circularity and durability, innovative
materials, and social responsibility. The winners will not only have the opportunity to present their
innovative collections or products to a wide audience, but they also benefit from exclusive
mentoring programs, access to important licenses and communication services. In addition,
prize money totalling €58,000 will be awarded (€25,000, €10,000 and €5,000 for Contemporary
Sustainable Fashion; €10,000, €5,000 and €3,000 for accessories).
The event: A stage for Europe’s future designers
On May 15, 2025, the five best applicants in each category (Fashion + Accessories) will present
their designs to a top-class jury of experts in Munich. The highlight will be a glamorous red carpet
event with an award show, during which the winners will be o�icially announced. On May 16,
2025, guests can look forward to inspiring conference formats, workshops, and masterclasses
with leading industry experts as well as an exhibition of the finalists. This will also be open to the
public on the second day – a highlight for all those who want to experience the future of fashion
up close.
The minds behind the award
To ensure the highest quality, integrity and independence, the City of Munich has established two
independent and international advisory bodies: the Advisory Board and the Expert Jury. The
Advisory Board consists of renowned experts in the field of fashion, sustainability, and technology,
including Christiane Arp (Chairwoman, Fashion Council Germany), Lisa Lang (Executive
Chairwoman, Open Connector Alliance) and Tobias Gröber (Executive Director Consumer
Goods, ISPO Group). All members of the Expert Jury will be announced at a later date.
Save the Date: May 15 & 16, 2025 – Munich Fashion Award in Munich.
February 12, 2025 at 01:16PM
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