“Packaging trends emphasize sustainability, logistics optimization, and consumer preferences”

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“Packaging trends emphasize sustainability, logistics optimization, and consumer preferences”

"Packaging trends emphasize sustainability, logistics optimization, and consumer preferences"

Having various types of packaging on offer ensures that a wide variety of different wants and needs can be satisfied. Next to increasing the visual appeal, certain types of packaging also speed up the workflow and productivity, says Simay Uluca Tarakçıoğlu, managing director for Turkish packaging manufacturer DePack Ambalaj:

"We offer a variety of sustainable packaging solutions, designed to protect fresh produce. Our key products include paper trays, taped nets, and paper liners. Our paper trays are made from 100% recyclable, FSC-certified kraft paper, and they help regulate moisture levels, preventing spoilage and extending freshness. Taped nets not only provide security during transportation but also enhance the visual appeal of the products. The double-sided tape mounted on the nets makes the packaging process more efficient, speeding up the workflow and improving packaging productivity. Paper liners, which act as an inner layer, separate products and maintain moisture balance, ensuring optimal freshness, regardless of the product shape."

According to Tarakçıoğlu, paper trays specifically help regulate moisture levels and preserve freshness for produce. "Our packaging solutions are specifically designed for fresh fruits and vegetables. The paper liners work as a separating layer between products, providing moisture balance and preventing spoilage. The taped nets enhance both security and aesthetics, and the double-sided tape ensures the packaging process is quick and efficient, increasing overall productivity. The paper trays are an eco-friendly solution that regulates moisture and helps preserve the freshness of the produce while reducing environmental impact."

Tarakçıoğlu states that clients look to meet the preferences of consumers, meaning eco-friendly options are more popular: "Packaging trends today emphasize sustainability, logistics optimization, and consumer preferences. As demand for biodegradable and recyclable packaging grows, we offer eco-friendly options like our paper trays and liners, which meet these needs. The increasing focus on logistics efficiency has led us to optimize packaging in a way that allows us to ship 40% more products per shipment compared to our competitors. This provides a significant cost advantage in per-unit logistics expenses while also helping to reduce carbon emissions."

Dealing with the challenges in the packing industry also means building strong relationships in the industry, Tarakçıoğlu explains. "Challenges such as rising raw material costs, stricter environmental regulations, and logistical inefficiencies are prevalent in the industry. We address these by optimizing procurement, building strong supplier relationships, and focusing on sustainable materials like FSC-certified paper. To comply with evolving environmental regulations, we ensure our products are fully recyclable and biodegradable."

Depack has been able to significantly increase its production capacity, Tarakçıoğlu says: "To meet growing demand, we’ve doubled our production capacity, allowing us to deliver more volumes faster and expand our product range. This investment helps us serve more customers while continuing to provide efficient and sustainable packaging solutions. We also invest in research and development to stay ahead of market trends and continue improving our packaging designs."

We believe packaging should do more than just contain a product—it should enhance logistics, reduce waste, and support a greener future. Our solutions help businesses optimize costs, improve efficiency, and transition to more sustainable practices. With our optimized packaging design, businesses can transport up to 40% more products per shipment, significantly reducing logistics costs and environmental impact," Tarakçıoğlu concludes.

For more information:
Simay Uluca Tarakçıoğlu
Depack Ambalaj San. ve Tic. Ltd. Şti.
Phone: +90 541 500 61 60
[email protected]
www.depack.com.tr

February 19, 2025 at 12:44PM
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