Watch: Vinted unveils new brand platform redefining pre-owned fashion
Vinted has launched its first-ever brand platform, ‘New Again,’ aimed at strengthening its presence in the growing second-hand market.
The online marketplace’s campaign, developed in collaboration with production company 100%, focuses on celebrating the value and joy of second-hand goods, with individuals using Vinted to earn money and reduce waste by keeping preowned items out of landfills.
Vinted creative director Emma Sullivan said: “The best ideas are simple, genuine, and inspiring. With ‘New Again,’ we’re shining a light on our members’ experiences and turning them into stories.” She added: “It’s about renewable joy, potential, and value—a hopeful concept that will shape our creative journey for years to come.”
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The campaign will be rolled out across TV, online, and social media channels in several European markets, including the UK, France, Spain, and Italy.
This announcement follows Vinted’s latest Impact Report, revealing that 65% of its members have wardrobes made up of 25% or more pre-owned items, underscoring the growing shift toward sustainable fashion.
Last year, the Lithuanian online marketplace made a profit for the first time following a “strong” year of growth.
It made a net profit of €18m last year versus a loss of €20m in 2022. While sales surged 61% year on year to reach €596.3m.
CEO Thomas Plantenga said at the time: “Secondhand fashion is still a relatively immature market and only a tiny proportion of fashion overall”.
“Our performance in 2023 was not only proof that we can deliver strong growth but that we are at the forefront of a market with huge potential.”
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February 19, 2025 at 09:02AM
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Georgia Wright