Sports retailer Stadium partners with omnichannel specialist Omnium for next big step in digitalisation journey
Stadium, a sports retailer in the Nordics, has chosen Omnium as its new omnichannel platform.
It will implement Omnium’s order management system (OMS) and commerce engine to power the next generation of its online platforms across all Stadium concepts.
“After evaluating multiple solutions, we found that Omnium aligns perfectly with the architecture we aim to build and meets the high demands we and, most importantly, our customers have,” says Tommy Resin, Head of Digital Business at Stadium Group.
“With a strong digital presence and a broad store network across the Nordics, Omnium will support our next big step in digitalisation and upgrading the customer experience. The platform will enable an even more seamless experience, regardless of whether customers choose to shop in-store or online, across both Stadium and Stadium Outlet.”
“Stadium is one of the most advanced retailers in the Nordics when it comes to digital and technical maturity, and we are incredibly proud that they have chosen Omnium as a key partner in their omnichannel transformation. This decision is a strong validation of our capabilities and the value we bring to the market," says Petter Balstad, CEO and Co-Founder at Omnium

2025 RTIH INNOVATION AWARDS
Omnichannel retail will be a key focus area at the 2025 RTIH Innovation Awards.
The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations – resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November’s gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
March 4, 2025 at 06:19AM
https://retailtechinnovationhub.com/home/2025/3/3/sports-retailer-stadium-partners-with-omnichannel-specialist-omnium-for-next-big-step-in-digitalisation-journey
Staff Writer